Why Financial Companies Should Treat Language as Part of the Customer Experience
Financial firms increasingly recognize the importance of language in client experience.
How Financial Brands Win Share in Switzerland’s Crowded Wealth Market
Swiss wealth market presents unique opportunities for brands aiming to increase their market share.
What Affluent Swiss Clients Actually Respond To
Understanding what affluent Swiss clients respond to is crucial for firms aiming to enter this market.
How Switzerland Uses Social Media
Switzerland combines near-universal internet access with a social-media market that is unusually dense for a European country. At the end of 2025,...
Why Some Swiss Brands Barely Need To Reinvent Themselves
Swiss chocolatier Lindt & Sprüngli still sells familiarity. Geneva watchmaker Patek Philippe still builds scarcity, craftsmanship and family...
Why Some Old Brands Feel New Again
We explore the improved brand strategies of some of the most famous legacy brands.
Which Role Do You Play in Your Marketing Team – and Which One Is Missing?
A marketing team can include every discipline it appears to need and still produce weak work. The strategist understands the market, the creative...
The State of the Internet in 2026
Three years after ChatGPT reached a mass audience, the internet is expanding in two seemingly opposite directions. AI systems are compressing...
SaaS Is Not Disappearing. Clients Are Asking It to Prove Its Value
We explain why SaaS providers must prove their value as clients scrutinise costs and outcomes more closely.
When Corporate Communication Gets Ahead of the Deal
Netflix may have sent one of the most expensive newsletters in its history. The cost would not come from distributing the email to hundreds of...