How AI-Generated Campaigns Are Challenging Brand Guidelines
Companies’ brand guidelines were written for employees, but AI now makes many of the creative decisions.
The State of LinkedIn in 2026: What Changed and How To Adapt
LinkedIn enters the second half of 2026 with more than 1.3 billion members , higher engagement and a feed that behaves differently from the one many...
GPT-6 Astra Moves AI Deeper Into Marketing Workflows
Marketing teams have spent the past few years asking AI to produce things: a first draft of an article, ten headline options, a summary of a report,...
Digital Marketing on a Limited Budget
Practical approaches to digital marketing focusing on cost-effective strategies.
Visual Identity for Swiss B2B Companies: When Design Affects Trust, Positioning and Sales
Switzerland had 483 fintech companies at the end of 2024. PwC's analysis of the sector found that 64% of the fintechs it surveyed preferred...
How to Find the Best-Fit Digital Marketing Agency in Geneva
Choosing a digital marketing agency in Geneva should start with what the business needs to improve, not with a list of services. A company looking...
When a Legacy Name Stops Explaining the Business
Companies usually celebrate longevity because an old name can carry recognition , trust and proof that the organisation has survived several...
How Financial Brands Win Share in Switzerland’s Crowded Wealth Market
Swiss wealth market presents unique opportunities for brands aiming to increase their market share.
Why Some Swiss Brands Barely Need To Reinvent Themselves
Swiss chocolatier Lindt & Sprüngli still sells familiarity. Geneva watchmaker Patek Philippe still builds scarcity, craftsmanship and family...
Why Some Old Brands Feel New Again
We explore the improved brand strategies of some of the most famous legacy brands.