When Every Broker Is Affordable, What Makes Traders Stay?
As low trading fees become standard, online brokers are competing to retain customers through reliable platforms, better execution and a wider range of financial services.
When AI Can Replicate Your Software, What Are Customers Still Paying For?
AI is making established software features easier to reproduce, challenging SaaS companies whose competitive advantage rests on reporting tools, interfaces and other functions that
What Happens When Crypto Becomes A Feature Inside Your Bank?
Swiss banks are bringing crypto into everyday banking, from custody and managed portfolios to lending, while Germany begins to take the same model to a wider retail market.
The State of SaaS in 2026: AI Is Breaking Apart the Application Layer
For much of 2026, software investors have been asking whether Claude, ChatGPT and other general-purpose AI systems will start replacing SaaS products...
What Happens to Your Website, CRM and Customer Data During a Cyberattack?
A ransomware attack can leave a Swiss SME online while its data are already compromised.
How to Choose the Right CRM: A Practical Framework for Swiss Companies
Companies often start a CRM project by comparing Salesforce, InvestGlass, Microsoft Dynamics, Pipedrive, Zoho... It usually makes more sense to start...
Swiss Finance Is Moving Deeper Into the Technology Stack
Swiss finance is moving deeper into technology as banks, wealth managers and fintechs rely more heavily on AI, connected data and advanced digital infrastructure.
SaaS Is Not Disappearing. Clients Are Asking It to Prove Its Value
We explain why SaaS providers must prove their value as clients scrutinise costs and outcomes more closely.
How Nvidia is Powering the Next Wave of Marketing Innovation in Switzerland
For years Nvidia has been known as the powerhouse behind gaming graphics and AI computing. Yet while most of the world focused on self driving cars...
Crowdfunding in Europe 2025: A Thriving €1B Industry Empowering Startups and SMEs
Crowdfunding is no longer just a buzzword. In 2025, it’s a central pillar of Europe’s alternative finance ecosystem, empowering businesses and...