Why Financial Companies Should Treat Language as Part of the Customer Experience
Financial firms increasingly recognize the importance of language in client experience.
How Financial Brands Win Share in Switzerland’s Crowded Wealth Market
Swiss wealth market presents unique opportunities for brands aiming to increase their market share.
What Affluent Swiss Clients Actually Respond To
Understanding what affluent Swiss clients respond to is crucial for firms aiming to enter this market.
How Switzerland Uses Social Media
Switzerland combines near-universal internet access with a social-media market that is unusually dense for a European country. At the end of 2025,...
Warum sich manche Schweizer Marken kaum neu erfinden müssen
Swiss chocolatier Lindt & Sprüngli still sells familiarity. Geneva watchmaker Patek Philippe still builds scarcity, craftsmanship and family...
Warum sich manche alte Marken wieder neu anfühlen
Wir untersuchen die verbesserten Markenstrategien einiger der bekanntesten Traditionsmarken.
Welche Rolle spielst du in deinem Marketing-Team – und welche fehlt?
A marketing team can include every discipline it appears to need and still produce weak work. The strategist understands the market, the creative...
Der Zustand des Internets im Jahr 2026
Three years after ChatGPT reached a mass audience, the internet is expanding in two seemingly opposite directions. AI systems are compressing...
SaaS verschwindet nicht. Die Kunden verlangen den Nachweis seines Wertes
Wir erklären, warum SaaS-Anbieter ihren Wert unter Beweis stellen müssen, da Kunden Kosten und Ergebnisse genauer unter die Lupe nehmen.
Wenn die Unternehmenskommunikation dem Deal voraus ist
Netflix may have sent one of the most expensive newsletters in its history. The cost would not come from distributing the email to hundreds of...