What A GEO Tool Can Tell You About Your Brand
How GEO tools reveal where a brand appears in AI-generated answers, and what to do with the data.
New CEO positioning
By the time a new chief executive arrives at a Swiss private bank, the communications team has usually collected every available interview, speech,...
When An AI Tool Costs More Than It Saves
Discover instances where artificial intelligence may not serve as the best business strategy. Analyze data, expert opinions, and case studies to understand the complexities involve
What AI Should Change In Your Agency Relationship
Artificial Intelligence is reshaping the dynamics between agencies and clients, demanding a reevaluation of traditional roles. Explore how AI can enhance collaboration and drive su
What Swiss Companies Need To Label When They Use AI
As the EU AI Act takes effect in August 2026, here is what its new transparency rules mean for Swiss companies.
How A Serious Swiss Institution Should Define Its Tone Of Voice
Understanding the tone of voice is crucial for effective communication and brand identity. This article delves into its significance, trends, and future implications.
Four AI Agents Worth Testing
AI agents are revolutionizing industries by enhancing efficiency, decision-making, and customer interaction. This article explores their history, current trends, and future prospec
Brand Discovery Has Moved Beyond The Brand
Understanding commercial usefulness is crucial for businesses aiming to enhance value and competitiveness. This article delves into trends, expert perspectives, and actionable insi
How To Use AI In Marketing Without Damaging Brand Trust
In the evolving landscape of digital marketing, leveraging AI without compromising brand trust is crucial. This article explores effective strategies and expert advice to maintain
The Language Problem In Private-Client Marketing
Many private-client firms have spent years building expertise, relationships and trust. Then they describe themselves with the same ten phrases as...