Financial Firms Are Spending on AI Search Before They Know What It Delivers
Banks and fintech companies are putting money into visibility on AI search services, but a new industry survey suggests that marketing teams are struggling to connect that spending
Switzerland Has Its Own AI Models. Who Will Buy Them?
Lausanne-based Giotto has introduced two AI reasoning models that businesses can run on European cloud infrastructure or their own servers.
When Every Broker Is Affordable, What Makes Traders Stay?
As low trading fees become standard, online brokers are competing to retain customers through reliable platforms, better execution and a wider range of financial services.
Property Management Is Becoming an AI Business
one sentence article excerpt in editorial journalistic style Swiss property managers are turning to AI for tenant enquiries, accounting and maintenance, but fragmented data and
Why Cybersecurity Companies Struggle to Explain What They Sell
As European businesses consolidate their cybersecurity suppliers, specialist vendors face growing pressure to prove that their products deliver better protection and operational va
When AI Can Replicate Your Software, What Are Customers Still Paying For?
AI is making established software features easier to reproduce, challenging SaaS companies whose competitive advantage rests on reporting tools, interfaces and other functions that
ChatGPT Ads Are Here. What Should Advertisers Measure?
What advertisers should track before committing budget, and where conversion measurement remains limited.
CERN and Mistral Want to Build AI That Understands Particle Collisions
CERN and Mistral are developing an AI model trained on billions of particle collisions, testing whether Europe’s scientific expertise can strengthen its position in advanced AI.
The New Economics of Selling AI Software
AI is forcing software companies to rethink traditional subscription pricing, with Salesforce, SAP and Intercom experimenting with charges based on usage, actions and completed tas
Can European Stablecoins Become a Serious Business Payment Alternative?
European banks are developing euro and Swiss-franc stablecoins, promising faster, cheaper cross-border payments. Can they compete with existing banking services?