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Banking&Fintech Trends
The New swiss regulations for Blockchain and Distributed Ledger Technology (DLT Framework) are live.
The new regulations for Blockchain and Distributed Ledger Technology (DLT Framework) enter into force in two steps: in February 2021, the issuance of the newly introduced DLT-securities is already be possible. In August 2021, the remaining parts of the new regulations shall enter into force. This new DLT Framework delivers advanced regulatory solutions and specific amendments in key areas, namely Civil Law, Insolvency Law and Financial Market Law, but also Anti-Money laundering regulation and International private law. These changes will bring increased legal certainty and remove obstacles surrounding blockchain applications, as well as reduce the risk of abuse.
The core DLT activities that will benefit from the new DLT Framework are the following:
- (Security) Token Exchanges: Introduction of a new license type for trading venues focusing on digital assets (DLT Trading Facilities)
- Custody Service Provider: Clearer and lighter regulatory regime for digital asset custody providers
- Security Token Issuer: Introduction of a Civil law concept for digital securities (“asset token”), enabling the creation and transaction of digital uncertificated securities in a DLT ecosystem without legal uncertainties.
Crypto&Blockchain Trends
The Impact of Cryptocurrency on the Gaming and Gambling Industries
Cryptocurrency-based gambling and gaming sites are still increasingly gaining favor among punters and players. But by combing the strengths of the BSV blockchain with a solution like GAP600, which has already been implemented and tested in real-world crypto gaming platforms and casinos, platforms can create a customer experience that meets player expectations and their demand for instant gratification.
There are many reasons for crypto gaming’s rise in popularity, including the blockchain’s ability to provide secure and transparent transactions, with better house odds over conventional gambling sites – around 1.5-2% – and with provably fair results that are recorded immutably on the blockchain and are therefore easily auditable.
The online gambling sector is the latest to have been revolutionised by this technology. One of the main benefits of opting for a cryptocurrency is that this form of gambling offers complete privacy. Players engage anonymously, enabling them to focus solely on the way their game progresses rather than what other players can or can’t see of their progress.
What’s more, blockchain technology guarantees the security of online casinos and games. As anyone familiar with blockchain technology will know, all transactions carried out during the game will be recorded and then assigned their own codes.
Baring all of this in mind, it’s easy to see why cryptocurrencies are so popular for the players who regularly enjoy online casino and gaming.
Thanks to mobile technology making the online casino industry much more portable, online casinos have only become ever popular, with fans about to engage whenever and wherever they wish.
Cryptocurrencies have offered a unique selling point for many online casinos, attracting a new customer base and many casinos offer special benefits and offers that other forms of traditional currency simply can’t compete with. Cryptocurrency casinos are a product of the digital age, and they have already won the hearts of a myriad of online casino fans.
eCommerce Trends
eCommerce is becoming more and more professional
Obviously B2B e-commerce is growing. Over 90% of B2B buyers now want to be able to order online. And B2B players are increasingly trying to meet these expectations despite the limitations. Indeed, companies know that starting B2B e-commerce is entering a new phase of digital transformation.
It requires a different and specific buying approach. But such a rich and promising opportunity should not be missed! In 2020, B2B e-commerce exploded, as did B2C e-commerce. And this is due in particular to Covid-19.
eCommerce positioned itself as a true alternative to doing business when stores are closed and travel is limited.
In 2021, e-commerce sales in BtoB will have an even greater impact on global trade. This development results primarily from the awareness of companies to engage into a specific digital transformation. There is also an increase achieved thanks to the evolution of the positioning of the largest market software editors who witnessed the development of solutions dedicated to trade between professionals, but also the development of BtoB functionalities on historically BtoC solutions.
Digital Marketing&Social Media
The growth of influencer digital marketing continues, but with more targeted use of influencers
For several years now there has been an increased focus on influencer marketing as organic opportunities for content distribution via search and social media has declined. Plus influencer marketing offers the potential of increased audience engagement and the power of endorsements and recommendations which we know are one of the main reasons for purchase. Here is our selection of some of the key trends in influencer marketing from the Forbes Agency council.
- Rise of micro-influencers
- More focus on performance marketing
- Influencers as an ‘always-on’ strategy
- Long-term relationships with influencers
- From amplifiers to communicators
With more focus on performance and ROI, influencer marketing tools will continue to evolve with a move away from unrepresentative Twitter follower based measures. For example, Onalytica have recently announced that they will blend B2B future influencer lists based on the Twitter API with traditional influencers who could include:
- Social influencers
- Content creators
- Event speakers
- Industry analysts
- Brand employees
- Brands and publications
We think this is long overdue since a focus on celebrity and micro-influencers alone misses the opportunities to form long-term relationships with the other types who are often more influential!
HR&Leadership Trends
Super-High Staff Turnover
As hard as this is to hear, every leader should brace themselves for higher than usual turnover in the next twelve months. In 2021, far more people – staff, volunteers, team members, and tribe will quit, move and leave than typical. There’s a lot of lag in the system, and more options than ever as the world reopens. This is a short term trend, but a real one.
Some of the turnover will be natural and healthy. Some of it won’t be.
STAY AHEAD OF THE GAME
Exporis Corporate and Fintech SaaS Team