December 10, 2025

When Video Meets Artificial Intelligence Marketing Trends for 2026

In 2025, video has solidified its position as the dominant format in digital marketing, but the most significant shift is the widespread adoption of artificial intelligence in video creation. Brands no longer rely solely on traditional filming techniques with cameras and crews. Instead, they are turning to AI-powered solutions that automate, accelerate, personalise, and optimise video production. Among these innovations, Veo 3, a next-generation AI video generator, is drawing considerable attention. At the forefront of these changes, the agency Exporis is helping businesses leverage these technologies to create powerful, effective video marketing campaigns.

The Rise of AI in Video Marketing

AI adoption in video marketing has grown rapidly. In recent surveys, nearly half of all brands reported using AI tools in some form for video production, a sharp increase from previous years. This trend is driven by the accessibility of AI technologies, cost efficiency, and the ability to produce high-quality video content without the need for extensive infrastructure. Today, marketers are adopting AI with greater strategic focus, using it for tasks such as automatic subtitles, dubbing, translation, editing, and pre-production. AI has become not just a novelty but a key driver of efficiency and scalability in video marketing.

Dominant Video Formats: Short, Vertical, Personalised

The mobile-first era has made short-form, vertical video formats, such as social media stories, reels, and Shorts, essential for capturing attention. Audiences increasingly consume content quickly and on the go, and brands that embrace these formats benefit from higher engagement.

Personalisation is another critical trend. AI enables the creation of videos tailored to audience segments, language preferences, cultural nuances, or behavioural patterns. Personalised videos improve viewer engagement, emotional connection, and conversion rates, making them an essential tool for modern marketers.

Automation also plays a crucial role in reducing production time. AI can handle repetitive tasks such as editing, adding subtitles, translating, and synchronising audio, making video content creation accessible to businesses of all sizes without compromising quality.

Veo 3: Pushing Creative Boundaries

Veo 3 exemplifies the next frontier in AI-driven video creation. This platform can generate 4K videos from text, images, or existing footage, offering integrated audio features including sound effects, ambience, dialogue, and lip-sync. It also allows creative guidance through reference videos, visual styles, camera movements, and object manipulation, giving users precise control over their video content.

Veo 3 not only accelerates production but also enables rapid iteration, A/B testing, and multilingual versions, transforming how brands approach video marketing. This flexibility allows businesses to reach diverse audiences efficiently while maintaining high production standards.

How Exporis Supports Brands

Exporis, headquartered in Geneva, provides comprehensive marketing and communication services, helping companies integrate AI tools like Veo 3 into their marketing strategies. Beyond video production, Exporis develops omnichannel strategies combining SEO, content marketing, social media, public relations, and branding, ensuring campaigns are cohesive and effective.

By leveraging AI, Exporis enables businesses to produce personalised video content at scale, targeting multiple markets and languages, which is particularly valuable for international clients or niche audiences. Their expertise ensures that technology enhances, rather than replaces, the creative vision behind each campaign.

Balancing AI and Human Creativity

While AI tools like Veo 3 offer significant advantages, human oversight remains critical. The most successful campaigns balance automation with human creativity, ensuring narrative quality, brand consistency, and emotional resonance. AI excels at technical tasks such as editing, subtitling, or creating multilingual versions, but the creative direction, storytelling, and brand voice continue to require human input. Exporis plays a key role in guiding this balance, helping clients maximise the benefits of AI while maintaining the authenticity and impact of their content.

Conclusion: Scalable and Human-Centred Video Marketing

The integration of AI into video marketing represents a significant opportunity for brands. Tools like Veo 3 make high-quality video production faster, more flexible, and more personalised, while agencies like Exporis provide the expertise to implement these technologies effectively. In 2025, successful video marketing will not only be about producing content efficiently but also about combining scale with creativity, technology with human insight, and innovation with strategy. For brands ready to embrace these trends, the potential is enormous.

References

  • MarTech. (2025, March 26). 41% of brands using AI for video, up from 18 last year.
  • MainlineMG. (2025). 10 Powerful Video Marketing Trends 2025 To Boost Your Results.
  • Predis.ai. (2025). Video Marketing Statistics for 2025: Trends & Insights.
  • Cyberclick. (2025). 5 Major Video Marketing Trends for 2026: AI, User-Generated Content, and More.
  • Veo3.io. Veo 3 Frequently Asked Questions.
  • Veo3-ai.io. AI Video Generator description.
  • Exporis. (2024, December 22). Transforming Marketing and PR with AI: How Exporis Helps You Leverage the Best AI Tools.