Why Financial Companies Should Treat Language as Part of the Customer Experience
Financial firms increasingly recognize the importance of language in client experience.
How Financial Brands Win Share in Switzerland’s Crowded Wealth Market
Swiss wealth market presents unique opportunities for brands aiming to increase their market share.
What Affluent Swiss Clients Actually Respond To
Understanding what affluent Swiss clients respond to is crucial for firms aiming to enter this market.
How Switzerland Uses Social Media
Switzerland combines near-universal internet access with a social-media market that is unusually dense for a European country. At the end of 2025,...
Perché alcuni marchi svizzeri hanno quasi bisogno di reinventarsi
Swiss chocolatier Lindt & Sprüngli still sells familiarity. Geneva watchmaker Patek Philippe still builds scarcity, craftsmanship and family...
Perché alcuni vecchi marchi sembrano di nuovo nuovi
Esploriamo le strategie di marca migliorate di alcuni dei marchi storici più famosi.
Quale ruolo ricopri nel tuo team di marketing – e quale manca?
A marketing team can include every discipline it appears to need and still produce weak work. The strategist understands the market, the creative...
Lo stato di Internet nel 2026
Three years after ChatGPT reached a mass audience, the internet is expanding in two seemingly opposite directions. AI systems are compressing...
Il SaaS non sta scomparendo. I clienti stanno chiedendo di provarne il valore
Spieghiamo perché i fornitori di servizi SaaS devono dimostrare il proprio valore, ora che i clienti valutano con maggiore attenzione i costi e i risultati.
Quando la comunicazione aziendale precede l'accordo
Netflix may have sent one of the most expensive newsletters in its history. The cost would not come from distributing the email to hundreds of...