A Business Can Rank on Google and Still Disappear from AI Search
A strong Google ranking does not guarantee that AI will recommend your business.
The State of LinkedIn in 2026: What Changed and How To Adapt
LinkedIn enters the second half of 2026 with more than 1.3 billion members , higher engagement and a feed that behaves differently from the one many...
GPT-6 Astra Moves AI Deeper Into Marketing Workflows
Marketing teams have spent the past few years asking AI to produce things: a first draft of an article, ten headline options, a summary of a report,...
How Small Companies Can Build a Local Marketing Campaign
A company serving one city or region does not need to reach everyone who might theoretically buy from it. A physiotherapist in Lausanne, an...
Digital Marketing on a Limited Budget
Practical approaches to digital marketing focusing on cost-effective strategies.
Why Social Media Followers Stay With Some Brands and Ignore Others
Companies can buy reach on social media, attract followers through a successful post and show management a steadily rising audience number. None of...
Visual Identity for Swiss B2B Companies: When Design Affects Trust, Positioning and Sales
Switzerland had 483 fintech companies at the end of 2024. PwC's analysis of the sector found that 64% of the fintechs it surveyed preferred...
SEO or Paid Search in Switzerland? How to Decide Where to Invest
The benefits and challenges of investing in SEO versus paid search in Switzerland.
How to Find the Best-Fit Digital Marketing Agency in Geneva
Choosing a digital marketing agency in Geneva should start with what the business needs to improve, not with a list of services. A company looking...
Optimizing your landing page: Mistakes to avoid to maximize your conversions
Companies often spend more time on campaign targeting, media budgets and ad copy than on the page people see after they click. The ads may be well...