B2B Marketing Teams Use AI but Haven’t Adapted Their Workflows
Many companies still lack reliable data infrastructure and ways to measure commercial results.
How AI-Generated Campaigns Are Challenging Brand Guidelines
Companies’ brand guidelines were written for employees, but AI now makes many of the creative decisions.
ChatGPT Ads Are Here. What Should Advertisers Measure?
What advertisers should track before committing budget, and where conversion measurement remains limited.
Why Mozilla Wants Businesses to Rethink Their Web Browser
Mozilla's Firefox Enterprise gives European businesses greater control over data, security and AI access.
AI Made Marketing Faster. Choosing What Matters Got Harder.
AI makes marketing faster to produce, but the real advantage lies in deciding which messages, tests and ideas deserve budget and customer attention.
Your Customer May Search With A Camera Before They Search With Words
Visual search with tools like Google Camera is becoming a primary method for consumers to find products.
Ask AI What Is Wrong Before You Ask It to Rewrite
Learn using AI to find unclear arguments, repetition and weak passages before deciding what to rewrite.
Before You Paste It Into AI, Check Who Owns the Information
Employees need to know what they are allowed to share with AI before privacy settings can protect it.
How OnlyFans Turns Attention Into Revenue
OnlyFans built a $7.2 billion economy by turning attention into a direct, paying relationship.
Why Social Media Is Making Brands Look Alike
Open Instagram for ten minutes and you will see brands repeating the same ideas. An employee walks into frame while five statements appear beside...