When a Legacy Name Stops Explaining the Business
We explore the strategies involved when a firm decides to change its name.
Can Switzerland Become Europe’s Neutral Ground for AI?
Switzerland is positioning itself as a neutral hub for artificial intelligence in Europe.
Swiss Finance Is Moving Deeper Into the Technology Stack
Swiss finance is moving deeper into technology as banks, wealth managers and fintechs rely more heavily on AI, connected data and advanced digital infrastructure.
How To Use AI At Work Without Sounding Like AI
Learn the art of leveraging AI without losing the human touch.
Why Financial Companies Should Treat Language as Part of the Customer Experience
Financial firms increasingly recognize the importance of language in client experience.
How Financial Brands Win Share in Switzerland’s Crowded Wealth Market
Swiss wealth market presents unique opportunities for brands aiming to increase their market share.
What Affluent Swiss Clients Actually Respond To
Understanding what affluent Swiss clients respond to is crucial for firms aiming to enter this market.
How Switzerland Uses Social Media
We reveal key data and actionable insights into Swiss digital life.
Pourquoi certaines marques suisses ont à peine besoin de se réinventer
De nombreuses marques suisses emblématiques sont toujours pertinentes aujourd'hui. Découvrez pourquoi.
Pourquoi certaines vieilles marques retrouvent une nouvelle jeunesse
Nous explorons les stratégies de marque améliorées de certaines des marques historiques les plus célèbres.