Google Is Bringing Advertising into AI Conversations
Google's October expansion gives advertisers more opportunities to experiment with conversational placements.
AI Agents Are Moving from Writing Content to Running Campaigns
Salesforce has introduced AI agents that can operate marketing campaigns, while Adobe is extending conversational controls into campaign management.
LinkedIn Is Giving B2B Advertisers More Ways to Spend and Measure
The challenge is deciding which results are worth measuring before the advertising campaign begins.
The State of LinkedIn in 2026: What Changed and How To Adapt
LinkedIn enters the second half of 2026 with more than 1.3 billion members , higher engagement and a feed that behaves differently from the one many...
Optimizing your landing page: Mistakes to avoid to maximize your conversions
Companies often spend more time on campaign targeting, media budgets and ad copy than on the page people see after they click. The ads may be well...
Il crowdfunding in Europa 2025: Un'industria fiorente da 1 miliardo di euro che dà forza a startup e PMI
Crowdfunding is no longer just a buzzword. In 2025, it’s a central pillar of Europe’s alternative finance ecosystem, empowering businesses and...