{"id":13769,"date":"2026-06-24T09:50:28","date_gmt":"2026-06-24T09:50:28","guid":{"rendered":"https:\/\/www.exporis.ch\/social-media-strategy-2\/"},"modified":"2026-08-21T09:33:41","modified_gmt":"2026-08-21T09:33:41","slug":"strategia-sui-social-media-2","status":"publish","type":"post","link":"https:\/\/www.exporis.ch\/it\/strategia-sui-social-media-2\/","title":{"rendered":"Da follower a clienti: le nuove regole dei social media"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Nell'era digitale, una solida strategia sui social media \u00e8 fondamentale per il successo delle aziende. Questo articolo analizza le tendenze chiave, le opinioni degli esperti e le strategie concrete nel campo dei social media basati sull'intelligenza artificiale.<\/p>","protected":false},"author":5,"featured_media":13774,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117,79,116],"tags":[],"class_list":["post-13769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing-services","category-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Followers to Customers: The New Rules of Social Media - Exporis<\/title>\n<meta name=\"description\" content=\"A small lifestyle brand posts a founder-led video showing how its newest product was developed. 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A week later, however, sales have barely moved.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exporis.ch\/it\/strategia-sui-social-media-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Exporis\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-24T09:50:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-21T09:33:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exporis.ch\/wp-content\/uploads\/2026\/06\/social-media.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1076\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cathy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cathy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.exporis.ch\\\/social-media-strategy-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.exporis.ch\\\/social-media-strategy-2\\\/\"},\"author\":{\"name\":\"Cathy\",\"@id\":\"https:\\\/\\\/www.exporis.ch\\\/#\\\/schema\\\/person\\\/5730d61de1e8de711efd0476234e1e50\"},\"headline\":\"From Followers to Customers: The New Rules of Social Media\",\"datePublished\":\"2026-06-24T09:50:28+00:00\",\"dateModified\":\"2026-08-21T09:33:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.exporis.ch\\\/social-media-strategy-2\\\/\"},\"wordCount\":2528,\"image\":{\"@id\":\"https:\\\/\\\/www.exporis.ch\\\/social-media-strategy-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.exporis.ch\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/social-media.jpg\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing Services\",\"Social Media Marketing\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.exporis.ch\\\/social-media-strategy-2\\\/\",\"url\":\"https:\\\/\\\/www.exporis.ch\\\/social-media-strategy-2\\\/\",\"name\":\"From Followers to Customers: The New Rules of Social Media - Exporis\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.exporis.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.exporis.ch\\\/social-media-strategy-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.exporis.ch\\\/social-media-strategy-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.exporis.ch\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/social-media.jpg\",\"datePublished\":\"2026-06-24T09:50:28+00:00\",\"dateModified\":\"2026-08-21T09:33:41+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.exporis.ch\\\/#\\\/schema\\\/person\\\/5730d61de1e8de711efd0476234e1e50\"},\"description\":\"A small lifestyle brand posts a founder-led video showing how its newest product was developed. 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