{"id":13769,"date":"2026-06-24T09:50:28","date_gmt":"2026-06-24T09:50:28","guid":{"rendered":"https:\/\/www.exporis.ch\/social-media-strategy-2\/"},"modified":"2026-08-21T09:33:41","modified_gmt":"2026-08-21T09:33:41","slug":"strategie-sur-les-reseaux-sociaux-2","status":"publish","type":"post","link":"https:\/\/www.exporis.ch\/fr\/strategie-sur-les-reseaux-sociaux-2\/","title":{"rendered":"Des abonn\u00e9s aux clients : les nouvelles r\u00e8gles des r\u00e9seaux sociaux"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

\u00c0 l'\u00e8re du num\u00e9rique, une strat\u00e9gie solide sur les r\u00e9seaux sociaux est essentielle \u00e0 la prosp\u00e9rit\u00e9 des entreprises. Cet article explore les principales tendances, les avis d'experts et les strat\u00e9gies concr\u00e8tes dans le domaine des r\u00e9seaux sociaux bas\u00e9s sur l'intelligence artificielle.<\/p>","protected":false},"author":5,"featured_media":13774,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117,79,116],"tags":[],"class_list":["post-13769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing-services","category-social-media-marketing"],"yoast_head":"\nFrom Followers to Customers: The New Rules of Social Media - Exporis<\/title>\n<meta name=\"description\" content=\"A small lifestyle brand posts a founder-led video showing how its newest product was developed. It is filmed on a phone, edited quickly and reaches 300,000 people. The comments are enthusiastic, the follower count rises and the team celebrates its most successful post to date. A week later, however, sales have barely moved.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exporis.ch\/fr\/strategie-sur-les-reseaux-sociaux-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Followers to Customers: The New Rules of Social Media - Exporis\" \/>\n<meta property=\"og:description\" content=\"A small lifestyle brand posts a founder-led video showing how its newest product was developed. It is filmed on a phone, edited quickly and reaches 300,000 people. The comments are enthusiastic, the follower count rises and the team celebrates its most successful post to date. A week later, however, sales have barely moved.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exporis.ch\/fr\/strategie-sur-les-reseaux-sociaux-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Exporis\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-24T09:50:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-21T09:33:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exporis.ch\/wp-content\/uploads\/2026\/06\/social-media.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1076\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cathy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cathy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.exporis.ch\\\/social-media-strategy-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.exporis.ch\\\/social-media-strategy-2\\\/\"},\"author\":{\"name\":\"Cathy\",\"@id\":\"https:\\\/\\\/www.exporis.ch\\\/#\\\/schema\\\/person\\\/5730d61de1e8de711efd0476234e1e50\"},\"headline\":\"From Followers to Customers: The New Rules of Social Media\",\"datePublished\":\"2026-06-24T09:50:28+00:00\",\"dateModified\":\"2026-08-21T09:33:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.exporis.ch\\\/social-media-strategy-2\\\/\"},\"wordCount\":2528,\"image\":{\"@id\":\"https:\\\/\\\/www.exporis.ch\\\/social-media-strategy-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.exporis.ch\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/social-media.jpg\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing Services\",\"Social Media Marketing\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.exporis.ch\\\/social-media-strategy-2\\\/\",\"url\":\"https:\\\/\\\/www.exporis.ch\\\/social-media-strategy-2\\\/\",\"name\":\"From Followers to Customers: The New Rules of Social Media - Exporis\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.exporis.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.exporis.ch\\\/social-media-strategy-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.exporis.ch\\\/social-media-strategy-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.exporis.ch\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/social-media.jpg\",\"datePublished\":\"2026-06-24T09:50:28+00:00\",\"dateModified\":\"2026-08-21T09:33:41+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.exporis.ch\\\/#\\\/schema\\\/person\\\/5730d61de1e8de711efd0476234e1e50\"},\"description\":\"A small lifestyle brand posts a founder-led video showing how its newest product was developed. 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