Reimagine The Way your Business Operates
The Swiss Crypto Bank Sygnum’s growth is accelerating
Japan’s SBI Digital Asset Holdings Investment in Swiss Crypto Bank Sygnum to accelerate next growth phase. Sygnum, the world’s first digital asset bank, announces that it has secured an eight-figure USD investment from SBI Digital Asset Holdings, the digital asset umbrella company of SBI Group, as the lead investor of its Strategic Investment fundraising round.
Marking a strong start to 2021, this further strengthens Sygnum’s and SBI’s strategic partnership that was established in October 2020 with a planned SBI-Sygnum Digital Asset Opportunity fund, which targets early-stage investments in digital asset startups.
SBI Digital Asset Holdings, the digital asset umbrella company of SBI Group, will make an eight-figure USD investment as the lead investor of Sygnum’s Strategic Investment fundraising round.
This further develops Sygnum’s and SBI’s strategic partnership that was established in 2020 with a planned early-stage digital asset opportunity fund.
Accelerating Sygnum’s next growth phase
With the completion of this fundraising round, Sygnum will have raised around USD 30 million in the past six months, with its operations remaining well-capitalised. Combined with the recent tokenization of its own shares which laid the foundations for a potential future public offering, as well as a cost-efficient approach to bringing its digital asset banking platform to market, Sygnum stands ready to accelerate its business into its next growth phase. Read More
A new era of crypto collectibles and
NFT (non-fungible tokens) ?
OpenSea.io is the world’s largest digital marketplace for crypto collectibles and NFT (non-fungible tokens). The NFT market surpassed $250 million globally and it has started to grow. Is this a trend ?
You can buy, sell, and discover exclusive digital assets including non-fungible tokens (NFT).
An NTF is a special type of cryptographic token which represents something unique; non-fungible tokens are therefore not mutually interchangeable. This is in contrast to cryptocurrencies like bitcoin, and many network or utility tokens that are fungible in nature.
Similar to BTC, NFTs rely on blockchains to prove they are scarce, a necessary attribute of works of art, digital trading cards, works of art, sports, utility, virtual worlds and other collectibles. Unlike bitcoin and other cryptocurrencies, each one is unique or a limited edition. Read More
Need For Crypto Marketing
The most successful crypto projects have invested heavily in marketing,
both before and after their ICO/STO. With the disruptive technologies like cryptocurrencies, marketing is even more important because when it is done right it not only educates people about your project, but it acquires new project supporters and grows your community.
Marketing is a key strategy for helping to build a community around crypto projects. Without a strong community, even the best blockchain project will struggle and likely fall into obscurity. 63% of consumers are irritated with generic advertising, 80% say that they would rather engage with a business that gives consumers a personalized experience and 90% of consumers say they find more personalized ads appealing. This shows that the one trend to focus on is personalization of ads and digital marketing. Brands that have mastered the art of personalization are Netflix, Amazon and EasyJet.
They have proven that ending personalized digital marketing like emails, had a 25% higher click-through than non-personalized emails.
Product Promotion in eCommerce
Savvy millennial consumers are far less likely to respond to product promotions that come across as pushy and “salesy”.
Up to 86 percent of consumers now rank authenticity as a deciding factor when supporting a brand. The most effective stories and promotions take a far more genuine and purpose-driven approach. When in doubt, think about the type of content your audience actually wants to see and why they should care, and use that to drive your approach to promotional content. The goal is to give the target audience a reason to listen, a reason to care and a reason to to engage with you, rather than just pushing a promotion to “sell” them.
Flattening organization structures
The days of the “hero” leader, or “the smartest person in the room” who must know everything and micromanage his or her direct reports will be a thing of the past. Organizations are moving towards flatter structures and they will need leaders who can thrive in a collaborative and cross-functional environment.
‘Flatter’ organizations tend to benefit from improved communication between employees, increased morale, less bureaucracy, and the ability to make decisions and changes faster.
Typically, employees’ responsibility levels tend to be much higher in flatter organizations, thus improving job satisfaction and reducing the need for excess levels of management. As we move through 2021 and towards next year, we will begin to see a shift in the hierarchy structure of many companies, particularly those in creative industries, and start ups.
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