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  • Weekly Digital Trends
  • -January 18, 2021

Five latest trends and insights. Every week.

Reimagine The Way your Business Operates


HR&Leadership Trends

The war for talent in tech
Many tech companies, including Saas companies are facing operational challenges in hiring talent and supporting a remote working environment. Competition for talent is accelerating in 2021.
The companies will address the shortage of developer and data analytics talent by turning to flexible talent sources, crowdsourcing, and internal staff to meet their development, automation and advanced analytics needs and to speed up innovation.
To attract talent, SaaS companies will need to adapt employee policies that allow for flexible working arrangements, including remote work. Remote work has been trending upward over the last decade, increasing 170% between 2005 and 2019.
This trend is expected to continue: Global Workplace Analytics estimates that 25-30% of the workforce will be working from home multiple days a week by the end of 2021. Read More

Banking&Fintech Trends

Fintech-as-a-Service Platforms are emerging
There’s a supply and demand imbalance in the market today. Lots of fintechs want to partner with banks, but few banks are equipped to partner with the fintechs.
Fintech-as-a-service isn’t a new term, but when we’ve seen it used, it’s usually by a fintech talking about how they can use an API to integrate their service into incumbents or other fintechs. But that’s not a fintech-as-a-service platform.
Banking-as-a-service has become a popular term (and service) and refers to enabling a company, usually a platform, to embed banking services into their offerings.
The path for mid-sized banks is difficult as resources to develop partnerships are limited. Iintegrating into the core is a massive job, and developing other approaches from scrach is time-consuming.
Some companies will enable banks to provide a range of services to fintechs in a more modular way. Thus, Banks will find it easier and more importantly, faster to partner with fintechs. Read More

Crypto&Blockchain Trends

Crypto Payroll Fintech
This enables firms to make salary payments through multiple crypto-currencies. Advocates of payroll fintech often talk about these services from a financial wellness perspective, but, analogous to the small business battle, payroll fintech is really a battle to move up the deposits and payments value chain.
Payroll fintech firms offer the banks and fintechs an ability to redirect paychecks away from incumbents’ checking accounts (i.e., deposit displacement) and provide payment and lending services.
Expect payroll fintech to get more attention this year. Read More

B2B&B2C eCommerce Trends

AR/VR in eCommerce
The AR applications have become common. Many retailers in particular offer a try-before-buy experience, such as seeing furniture and products at home with consumer brands such as Ikea and even virtually trying on luxury clothing such as Louis Vuitton and Gucci.
In the past six months, as retailers around the world have had to rethink how best to grab consumers’ attention, loyalty and purchases, virtual reality has quickly transformed from a gadget to a significant part of their overall brand positioning and sales arsenal.
A recent global survey by Nielsen found that consumers already mentioned Augmented Reality and Virtual Reality as the best technologies they would like to use in their daily lives in 2021. The majority added that they are willing to use AR or VR to evaluate products as part of the purchasing process.This number has increased dramatically during the pandemic.
Data for the third quarter 2020 showed that consumer interactions with AR products showed a 90% higher conversion rate than non-augmented reality products. AR and VR, alongside with the Omni-Channel eCommerce strategy could accelerate the growth of small e-commerce businesses. Read More

Digital Marketing&Social Media

Social Media Detox
Social Media Detox will will continue to be a growing trend. Especially when the coronavirus threat is over and we all start enjoying the freedom and pleasures of a normal life.
In addition, we will start to feel the excess of Facebook or Instagram for example.
The quality of communication in social networks will decrease and a politically correct style will change social media. Read More

STAY AHEAD OF THE GAME

Exporis Corporate and Fintech SaaS Team



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