As COVID-19 continues to push many consumers away from crowded streets, brands need to rethink their customer experience strategies outside of their physical and websites. While the numbers change by country and industry, there is one thing all brands can agree with is that the virtual has grown rapidly. One year ago, fashion retailers invested […]
The most important challenges for e-commerce in 2021 Vaccine ≠ return to the situation before 2020Nearly half of internet users plan to shop online more frequently after the pandemic ends. While the increase in online sales today is mostly driven by consumers who have already started their e-commerce journey, 2021 becomes the final year for […]